Job Description

Job Description

Job Description

Description:

About Us:

We’re Root+Beta, a collective of curious people who help our clients meet their business objectives through storytelling and strategy. We work as extensions of our clients’ marketing teams to drive powerful results & value for their businesses. We have an impressive track record for our size - we work with some of the largest and most successful brands in the world (and small ones, too) and continue to see large growth in our team & offerings each year.

We are looking for a talented Copywriter with at least three years of experience to join our creative team and craft compelling content that drives results. You’ll work and collaborate closely across multiple teams and bring a passion for storytelling, customer experience & experimentation.

Job Description:

As a Copywriter at Root+Beta, you will create engaging and effective copy for various channels, including digital ads, social media, websites, email campaigns, and print materials. You will also play a key role in content marketing initiatives for both our clients and the Root+Beta brand, helping establish the agency as thought leaders within the agriculture industry. This role involves collaborating closely across teams to develop content that resonates with target audiences and aligns with clients' business objectives. The ideal candidate is a skilled writer who can quickly adapt to different tones and styles, understands the principles of persuasive writing, and has a desire to contribute to meaningful storytelling in the agriculture industry.

What you’ll do

Key Responsibilities:

• Write clear, compelling, and error-free copy for a variety of projects, including digital marketing campaigns, social media content, blog posts, website copy, email campaigns, brochures, and more.
• Develop content marketing materials for clients as well as the Root+Beta brand to position the agency as thought leaders in the industry.
• Work closely with account managers to develop content that aligns with overall campaign strategies and client objectives.
• Adapt writing style and tone to meet the unique needs of each client and project.
• Edit and proofread content to ensure it meets high-quality standards and brand standards.
• Collaborate with designers, strategists, and account managers to ensure copy and visuals work together harmoniously.
• Conduct research to understand client industries, products, services, and target audiences for creating informed content.
• Assist in developing content strategies and ideas for new campaigns, promotions, and marketing initiatives.

Who you are

Qualifications:

• Bachelor’s degree in English, Communications, Marketing, Journalism, or a related field
• At least 3 years of professional copywriting experience, preferably in an agency setting or working with clients in agriculture
• A strong portfolio demonstrating a variety of writing styles and content types, including digital and print
• Excellent writing, editing, and proofreading skills, with strong attention to detail
• Ability to quickly adapt to different tones, writing styles, and project requirements
• Familiarity with SEO principles and best practices is a plus
• Strong communication and collaboration skills, with a willingness to work closely with various teams to achieve client goals
• Self-motivated with the ability to work on multiple projects simultaneously and meet deadlines in a fast-paced environment

Why work at Root+Beta?

Our expectations match your own. We’re a team of smart, driven folks doing the best work of our careers. We offer and value:

• Autonomy: Each team member has clarity and support in their role, but is also given the freedom to tackle work in their own way. Bring your own perspectives and approaches.
• Craft: We support your career growth through thoughtful work, collaboration, and professional development opportunities.
• Transparency: We believe in clear feedback and effective communication. We ask a lot of questions and work together to find answers.
• Good enough is better than perfect: We’re not interested in perfection. It doesn’t exist. We learn by putting good enough things in the market as soon as possible and iteratively improving.
• We’re kind: We’re a thoughtful, nice, and considerate bunch of people.
• We have fun: We take our work seriously, but not ourselves

How to Apply: Interested candidates should submit their resume, a cover letter, and a portfolio of writing samples.

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